Go beyond the limits of imagination and explore the five mysterious dimensions with the All-New BMW XM! BMW has invited the Hong Kong Film Awards Best Art Direction winner Ahong Cheung to embark on a breakthrough into the realm of automobiles and serve as the Creative and Artistic Director of this experience.
Come and enjoy a vastly different experience in terms of visual, auditory, tactile, and sensory sensations, with each sense being pushed to the limit, in preparation for the grand debut of BMW M Power’s first-ever high-performance hybrid masterpiece – BMW XM.
| Date： | 1 – 9 July (9 consecutive days) |
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| Time： | 11:00am – 7:00pm |
| Venue： | Asia Standard Tower, 59-65 Queen's Road, Central |
A dance art personally directed by Ahong Cheung fuses power with aesthetics, history, and trends to bring one dance movement after another onto the digital screens. Combined with rhythmic surround sound effects, you will enjoy a boundless and unrestrained audio-visual feast of BMW X’s all-terrain luxurious comfort and BMW M’s exhilarating sporting performance.
Traverse an artistic 3D tunnel of light, where each facet reflects a brand-new angle, leaving one in awe as struck under the visual impact. Behold this innovative and dazzling design derived from the BMW XM, emphasising uniqueness and presence, creating an avant-garde formula for aesthetics.
In radiance, you are the centre of attention. Using optical design to create a multi-dimensional space of refraction, where the changes in light rays signal the ebb and flow of an atmosphere that oscillates between reality and illusion, for a futuristic stimulation of the senses.
One second is all it takes to immerse in a vibrant and lively illusory zone. Through the intersection of technology and art, changing scenery will bring you into an ethereal world of lights and shadows, for an immersive experience beyond your wildest imagination.
Get ready to wake up every cell in your body, and fully immerse into the superlative state of the BMW XM. Witness its inherent domineering nature and confident demeanour that instantaneously captivates attention and shocks everyone.
Challenge what’s impossible.
Break norms. See possibilities from unique perspectives.
Dare to be different, show your true colours.
Shine in blazing glory for all to see.
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Please make sure the contact information provided is accurate and a valid Hong Kong mobile phone number is required. A confirmation message will be sent through WhatsApp for successful registration. Please present the message to onsite event staff upon arrival for reference. Persons aged 18 or above are required to finish the registration and receive a confirmation message before entering the venue. Thank you.
