The newest additions to the BMW M Series line-up – the All-New and passionate second-generation M2 two-door coupé and the All-New rugged and high-performance M3 Touring estate car – have officially arrived in Hong Kong. Another latest masterpiece that rewrites the era will appear at the event secretly. Become one of the first motor enthusiasts to see the new additions, mark a new chapter in the world of BMW M dynamism, and witness the prowess and unique passion.

Register on-site for a chance to board the newly debut BMW M2 high-performance coupé and BMW M3 four-door coupé, to enjoy an obstacle racecourse designed to challenge motor enthusiasts situated next to Victoria Harbour! Team AAI professional race car driver who has garnered extraordinary achievements in countless international touring car races, are invited to share their experiences with participants.

To become a professional BMW M driver, there must be exceptional qualities! A series of racing-related challenges will allow passionate motor enthusiasts to show off their skills – simulated driving, M Series knowledge quiz, and racing skills training – will put your hand-eye coordination to the test while giving you the opportunity to bring out the ultimate performance of BMW M, showcasing an endless passion for motorsports.

Bringing the little-known behind-the-scenes service hub to you, letting you peer into the strongest support behind every outstanding and powerful M Series coupé. Led by professional BMW automotive technicians, experience first-hand the ultimate process of BMW aftersales service.

Cultivate passion from young. Let kids discover their dynamic potential and become BMW M junior drivers to experience the thrilling feeling of motor racing at the kids’ extreme racetrack. Kids can vie for the honour to be the first to cross the finish line, and make their racing dream come true!

After challenging yourself at various adrenaline-stimulating activities and experiencing the BMW M driving thrill, treat yourself to an array of delectable snacks, bound to refuel motor enthusiasts with every bite, getting you back on the challenge circuit.